Case Study
Cornerstone Series 6: Launch Photo and Film for a Limited-Run Luxury Coach
Cornerstone Luxury Coach is Tiffin Motorhomes' reimagined boutique motorhome brand. Its first coach, the Series 6, is built in very limited numbers, and the brand describes it as "not a luxury version of an RV." The launch needed photography and film that carried that idea in every frame.
"It turned out much better than we could have imagined."
Austin Kelley, Marketing Director, Tiffin Motorhomes
01 / The project
The project
Mindvolt designed and built the new site at cornerstoneluxury.com and brought LeClair Media on for the visuals. Working with director Wes Wages of Armosa Studios, our team handled cinematography, project photography, and the edit for two films: a 1:08 brand film that follows a couple from a private jet to their coach, and a 2:01 Series 6 introduction that walks through the coach inside and out.
02 / The deliverables
What we delivered
- 1:08 brand film (home page hero at cornerstoneluxury.com)
- 2:01 Series 6 introduction film
- Exterior, interior, and lifestyle photography
- Social media edits
03 / The approach
How we approached it
[Josh: add your own words here]
Photography
Selected stills
04 / The impact
Why it matters for RV and product brands
A limited-run product only gets one launch. Clean, cinematic visuals let a buyer feel the quality before they ever step inside, and the same shoot keeps paying off across the website, dealer listings, social, and ads.
Credits
Client: Cornerstone Luxury Coach (Tiffin Motorhomes). Agency and website: Mindvolt. Director: Wes Wages, Armosa Studios. Cinematography, photography, and edit: LeClair Media.
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