Case Study
Dickinson Homes: A Decade-Plus Partnership in Architecture Photo and Video
Dickinson Homes is a custom modular design-and-build company based in Iron Mountain, MI, with residential and commercial projects across Michigan, Wisconsin, and Eastern Minnesota. Since 2013, LeClair Media has been their photo and video partner, usually on two to three shoots a year: model homes, high-end lakefront and island homes across Upper Wisconsin and the Upper Peninsula, brand films, headshots, and testimonials.
"We have worked with LeClair Media since 2013 for all of our architectural photo and video needs. They have been an outstanding professional while working with our team and clients. Josh has our trust, appreciation, and repeat business for over 10 years for a reason and will continue to work with him for all our future needs."
Mario Santoni, Dickinson Homes
01 / The project
The relationship
What started in 2013 is still going: a long-running content partnership for a builder that needs every home and commercial project to look as good as it lives. We cover professional headshots, model homes, on-location photo and video, brand films, and client testimonials across Upper Wisconsin and the Upper Peninsula.
02 / The deliverables
What we delivered
- Architectural photography (exteriors, interiors, drones)
- Home tour and lifestyle films
- Brand / builder video
- Professional headshots
- Client and team testimonials
- Model home photography and video
Dickinson puts the work on their website, in print, on social, in sales packets, and in model centers.
Featured projects
Mackinac Island lake home (lead). Custom modular home on Mackinac Island, exteriors and interiors.
Lakefront home, Spread Eagle, WI. High-end lake home with drone, stills, and film.
Marquette custom homes. Finished homes and home-set content from Marquette shoots.
03 / The approach
How we approached it
A modular builder selling custom homes needs visuals that do two jobs at once: show the craft of the build and the finished life of the home. Buyers need to see quality, design, and place. Sales teams need a library they can pull from.
Once Dickinson approves, Josh works directly with the homeowner and is on site for at least a full day. Exteriors get sunrise and sunset light. He flies the drone himself (Part 107 licensed and insured), and interiors are shot during the day.
- Consistency. Steady shoots year after year since 2013.
- Professionalism. Clean process from plan to deliverables.
- Trust on site. Dickinson trusts us to be alone in their clients' multimillion-dollar homes to do the work.
- On location across Upper Wisconsin and the UP: Mackinac Island, Spread Eagle, Marquette, and more.
Photography
Featured Projects
Three homes we have photographed for Dickinson. Each block is ten frames: interiors and exteriors, no repeats.
Mackinac Island lake home
Custom modular home on Mackinac Island. Exteriors at the water, interiors that show how the house lives.
Spread Eagle lakefront home
High-end lake home in Spread Eagle, WI. Interiors, exteriors, and drone frames for a property on the water.
Marquette home
High-end custom home in Marquette, MI. Strong interiors plus exterior and drone frames from the shoot.
04 / The impact
Why it matters for home builders
A builder that ships custom modular homes across multiple states needs a content partner who already knows the product, the factory, and the roads between job sites. One shoot is useful. More than a decade of shoots is a library.
Results
- Partner since 2013
- Usually two to three shoots a year
- Channels: website, print, social, sales packets, model centers
Credits
Client: Dickinson Homes (Iron Mountain, MI). Photo, video, and edit: LeClair Media. Testimonial: Mario Santoni, Dickinson Homes.
Building custom homes that deserve to be seen this way? Let's talk.
Free 30-minute call. 3 rounds of revisions included on every project.
Same process every time: meet, plan, shoot, edit, deliver.
Let's chat.
Free 30-minute call. 3 rounds of revisions included on every project.