Behind the Lens at IBS 2026: How LeClair Media Captured Cleanlife’s Big Moment on the Show Floor

The Project

When Cleanlife came to us ahead of IBS 2026, the goal was straightforward: capture the energy, the product, and the people in a way that would work beyond the show floor. A one-minute highlight video that could live on social, drive website traffic, and give anyone who missed the show a front-row seat to what Cleanlife is building.

What We Were Working With

The Cleanlife booth at IBS 2026 was genuinely impressive. Their team had built out a fully functioning DC lighting display — an illuminated round bathroom mirror, wall sconces, pendant lights, all running on 100% low-voltage DC power. There was even an open ATX LED distribution panel showing how the zone-by-zone wiring works inside a real home. These are the kinds of visuals that tell a technical story without a single word of explanation.

Our job was to find those moments and let the product speak.

The Approach

Trade show production is its own discipline. The show floor is loud, crowded, constantly moving — and you’re competing with dozens of other booths for attention in every frame. We focused on a mix of establishing wide shots to capture the scale and energy of the show, tight product shots that highlighted the design and quality of the fixtures, and authentic candid moments — builders picking up hardware, having real conversations, leaning in.

That combination is what makes a trade show video feel alive rather than like a brochure.

The Result

A clean, one-minute piece that Cleanlife can use across every channel. The kind of video that makes someone stop scrolling and think, “I need to know more about this.”

If your brand is heading to a trade show and you want to walk away with content that actually works for you, let’s talk.